Tia Baldwin, was born and raised in Detroit, MI, where SHC is headquartered. She founded the company in 2018 after beginning her personal healthy hair journey. Through this experience, she realized the deep connection between hair care and fostering a healthy self-perception and identity. SHC is more than a hair care company; it serves as a navigation tool for women to embrace the beauty of their identity and provides a platform to empower their voices and stories.

Her focus now is on creating opportunities, starting within their neighborhoods in Detroit, an area that grapples with high rates of unemployment, poverty, and crime.